Special vehicle wrap on Landrover Defender for Joules clothing retailer competition

Joules celebrates its 25th anniversary with a limited edition Land Rover vehicle wrap

August 26, 2014

Joules have always enjoyed working with decorative wheels to promote their brand, from vintage VW Camper Vans and skateboards to giant tractors! But to celebrate their ‘Best in Field’ for their 25th year anniversary, Joules asked Aura Brand Solutions Limited to add a little twist to a countryside classic, Land Rover Defender.

This one-of-a-kind Land Rover was externally wrapped with a hand drawn print by their in-house design team and the interior was covered in authentic Harris Tweed. The Land Rover Defender was wrapped by the Aura Brand Solutions application team at our undercover wrapping facility in Stoke, using special Avery vehicle wrapping films, which will cope with any challenging conditions that the countryside may through its way.

Watch the installation team in action in the competition launch video…