3M Di-Noc lifts up the Shard
April 12, 2015
Aura Brand Solutions gives a luxury lift to the tallest building in Western Europe, The Shard using textured and patterned surface enhancement films from 3M Di-Noc range.
Earlier last year, Aura Brand Solutions were approached to help with some important finishing touches for the luxury five star Shangri La Hotel that occupies the 34th to the 52nd floors of The Shard in London. We were asked to bring that special something to their lift doors, lobby space and reception area that couldn't be achieved by leaving the standard metal finish.
In order to achieve the lavish five star effect required with minimal cost, we specified the "Brushed Bronze" effect from the 3M Di-Noc material range. This product is great for clean and cost effective surface refurbishment and enhancement projects, where quickly changing the look and feel with minimal disruption to the normal running of the business is key. With over 500 patterns, from wood grains and stone effects to metals and leathers, the Di-Noc range is a versatile and inspiring decorative covering.
Our installation team was brought in to carry out the implementation throughout the night due to both lifts having to be disabled while the doors were removed on each floor, wrapped and fixed back in place before they could start running again. Despite these logistical issues, the project was completed in time for the Hotel's opening and the lift doors look great.