Trends in bus graphics
September 13, 2017
Linda Johnston, national account manager at Aura, has worked with bus and coach operators, manufacturers and livery design houses across the UK for many years. Using her extensive experience she advises on the technical and creative use of self-adhesive and printed graphics on passenger vehicles, helping clients manage large livery projects and one-off promotional campaigns. Over that time she has seen a lot of change and understands both the operation requirements and customer demands on the sector.
What are the current trends in livery and graphic design for buses and coaches?
Using a combination of paint and graphics has long been the tradition in the bus and coach sector and for many corporate branding programmes this remains the case. However, development of material and print technologies in the graphics sector has realised an increase in the use of graphics and full colour designs for promotional marketing activities. One trend that continues to grow is a more targeted approach to bus and coach branding that focusses on the overall service experience and tries to connect with customers. There is a definite move to use livery to distinguish between different levels of service and on-board facilities especially with new premium offerings. As the passenger transportation market remains very competitive this is a strategy we are sure will continue to increase.
Another advancement we are seeing is a change of tone with labels and signage for the interior of the vehicle. Traditionally these items have been statements of restriction, telling the customer what not to do, but we are now seeing a very welcome change with these messages now focussing on the action required rather that to be avoided. It’s a simple change, but one we believe really enhances the customer experience. This can be something as simple as “Do Not Litter” being changed to “Please place rubbish in bins provided”.