DPD green vans zero carbon emissions fleet line up

Aura Brand Solutions' Sustainability Principles and Goals

May 19, 2021

At Aura Brand Solutions, we recognise that being sustainable is integral to contributing positively to the branding industry as well as taking care of our planet.

We continuously evaluate our decision making to ensure a long-lasting, thriving future for ourselves, our customers, our communities and our environment.

It is up to all of us to collectively work on leading sustainable lives, so we’d like to share with you some of the things we’ve been doing to proactively reduce our impact on the planet - as a business and as people.

Asda Green Van

What have we been doing?

Aura Brand Solutions is committed to an environmentally-conscious approach to sustainability - working on initiatives to prevent, reuse, reduce and recycle the waste we generate; restrict pollution; and continuously decrease our carbon footprint.  

We are always actively implementing sustainable methods within our new and existing business practices, that provide innovative solutions and a positive social and environmental impact.

In the last few years, we have been putting in place various company-wide, green initiatives that show our commitment to continuous improvement, and the passion we have for putting sustainable practices at the forefront of our business.

Sustainability Card1

In 2020 we generated 6068 tonnes of C02 waste - 64.5% of which was landfill diverted to incineration, through the waste disposal management companies that we partner with. Our current key objective is to become zero to landfill by the end of 2021.

By engaging with comprehensive lean techniques, we have mapped out ways in which we can make sure we are always reducing our material waste.

In 2020 alone, 22.5 tonnes of cardboard and plastic end caps from our operations were all recycled, and all single-use plastic cups and stirrers on each of our premises’ were entirely eliminated. As an alternative, our staff have been provided with drink vending machines, branded Aura mugs, reusable bottles, and drink stirrers made from recycled wood.

Within our factory, installation facilities, and out in the field, we have introduced systems whereby all of our cardboard packaging is either repurposed and reused in various ways, or recycled through our partner of choice.

We use shredded cardboard for our internal packaging when we send orders out to you, and are looking at using nitrile gloves that biodegrade much faster than traditional gloves. 


Aura has achieved IS014001 environmental accreditation since 2010, and we also hold GreenGuard Gold certification. We are audited annually for our accreditations, which requires us to demonstrate continual improvement, thus helping us be as eco-conscious as possible with all our operations.

To help reduce unnecessary waste generated by our factory and production, we’ve also been donating scrap materials to a local charity for the last year, including roll off-cuts.

Plastic pollution is a complex and damaging issue that affects us all, and Aura is doing everything we can to be a part of the solution. All our operations, both production and field-based, are looking at every opportunity to maximise the removal of plastic from our services.

We promote the use of all non-PVC solutions, including using industry leaders 3M’s Envision Wrap Films. Not only are they non-PVC, but also are:

• Phthalate-free • Made in part with a bio-based materials • Manufactured using 58% less solvent • Made without chlorine or other halogens added.

Through our ongoing working partnership with 3M, we’ve regularly used their Envision Print Wrap Film 480 on several projects, because of its phenomenal qualities.

As a high-quality, environmentally-friendly alternative for printing large format graphics, some of its features include:

  • 12 years durability
  • Can be used for both external and internal use
  • 6 year warranty
  • Has a slower burn rate with less smoke giving 4.5x longer evacuation time


Observing your greenhouse gas emissions is one of the most common measures of how much an individual, organisation or country profoundly affects the environment, and ultimately climate change.

We monitor our carbon footprint impact monthly to track our increasing progress. By measuring this, we can see areas in which we can further work to reduce it and offset our production output.

We are exploring the benefits of investing in certified carbon offset schemes, which may contribute to a reduction of our footprint. Using 2020 as our baseline, we have been working with a third-party expert to validate our carbon footprint impact, and by 2030 we aim to be completely carbon neutral.

We have also recently started refurbishment to our Lowestoft building site, which has resulted in reduced heating and electricity costs for the first two months of 2021, of approx. 15%. As the refurbishment continues, we expect to see even more of a drop in our energy output.

Always looking for new and innovative ways in which we can stay ahead of the curve when it comes to helping our planet, we are currently in the midst of trialing new, ground-breaking systems and materials. 

So keep an eye on this space for more information in the near future! 

For more information on how important sustainability is for all businesses, read our article HERE