![Winter highstreet](/imager/images/8-Blog-Images/56941/pexels-lisa-730256_323dca89954e6272dc94a26ed0951ed6.jpg)
Is Your Workplace Winter-Ready?
Protect your workplace, staff and customers this winter with Blocksil, Climate Control film and AuraFlex+ from Aura.
![Design team discussion with tablet](/imager/images/aura-at-work/188912/design-team-discussion-with-tablet_4993b4aaf9071db588af099eb50bddd0.jpg)
The 5 biggest branding trends for 2023
Teams are busy preparing campaigns for 2023 meaning lots of competition. What themes will be prevalent in marketing across industries?
![Aura Logo Design concept](/imager/images/aura-at-work/7245/Aura_Design_Concept_323dca89954e6272dc94a26ed0951ed6.jpg)
The 6 Things That Make Up the Anatomy of a Brand
The anatomy of a brand is the framework used to communicate with your target demographic. Here's how to use it to your advantage.
![Marketers present web analytics during a marketing audit](/imager/images/8-Blog-Images/149256/marketing-analytics-audit_323dca89954e6272dc94a26ed0951ed6.jpg)
Marketing Strategy Insights That Will Build Brand Loyalty Overnight
Find out how the right marketing strategy can increase visibility and turn customers into brand loyalists.
![IMG 2931](/imager/images/aura-spaces/Morrisons/52604/IMG_2931_323dca89954e6272dc94a26ed0951ed6.jpg)
Workplace Branding Hacks that Boost Employee Satisfaction and Productivity
Find out how to beat the January Blues and boost employee wellbeing and productivity with strategic workplace branding!
![Aura Branding Design Service](/imager/images/aura-at-work/7246/Aura_DesignService_295acc4338730c697179b7e43973dd56.jpg)
The Invaluable Importance of Design in Branding
Does your brand need an update? Read more to find out how important expert designers are for your branding.
![branding fonts and colour scheme prototypes](/imager/images/8-Blog-Images/10190/branding-2_09470a0e790560736b16111811a2270e.jpg)
The 5 Major Branding Trends of 2021
Take a peek at some of the biggest branding trends of the year, and see how they can help you stay on top of your game.
![open space office meeting mental health support](/imager/images/aura-at-work/9895/office-space-meeting_323dca89954e6272dc94a26ed0951ed6.jpg)
How to Champion Positive Mental Health in the Workplace
With many making the return to the workplace, a renewed focus on mental health is now more important than ever.
![Multiple Screen digital signage in clothing retail store](/imager/images/8-Blog-Images/9770/digital-signage_323dca89954e6272dc94a26ed0951ed6.jpg)
The 5 Underrated, Profit-Boosting Benefits of Digital Signage
We take a look at how digital signage adds endless value to your business when utilised effectively.
![John Bekalo National Account Manager video interview still](/imager/images/8-Blog-Images/9695/JOHN-BEK2_5a824c2bbb88ed4f13099e37489a04fc.jpg)
Staff Spotlight: Aura's National Account Manager
We speak to John Bekalo about his role at Aura and how the industry has evolved over the years