![people at business coffee meeting with pie chart strategy plan](/imager/images/8-Blog-Images/9608/business-meeting100_323dca89954e6272dc94a26ed0951ed6.jpg)
Trouble-Free Tips to Help You Modernise Your Brand
Stay ahead of your competition with our top tips for keeping your brand looking fresh and modern
![Mark Cawood Design](/imager/images/8-Blog-Images/6167/mark-c_323dca89954e6272dc94a26ed0951ed6.jpg)
Staff Spotlight: Aura Brand Solutions' Creative Design Manager
We speak to Mark Cawood about his role at Aura Brand Solutions as head of the design team
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5 Underestimated Ways to Maximise Your Online Brand Presence
When online brand presence is so important, how do you make sure you're maximising it to its full potential?
![Aura's Spaces & Fleet Expert](/imager/images/8-Blog-Images/8777/lucy-langmead_1160207f26831d9c287e125fcbf21d60.jpg)
Staff Spotlight: Our Fleet and Architectural Expert
We speak to Lucy Langmead about her work at Aura and how she keeps customers' branding looking fresh
![brand authenticity business meeting marketing](/imager/images/1-Global-Assets/8105/brandbusinessmeetinghands_d1b7e391d6c9dfeb2f2ffb3cbabe9f56.jpg)
Brand Authenticity: How to Use It to Your Advantage and Grow Your Business
What is brand authenticity and why is it so important for the evolution of your business?
![Business handshake pixabay customer base](/imager/images/aura-at-work/6490/handshake_323dca89954e6272dc94a26ed0951ed6.jpg)
Corner the Market: 10 Key Reasons You’re Missing Out on More Customers
Your customers are everything - but are you doing enough to bring in more?
![Aura Printing Branding Materials](/imager/images/aura-at-work/6320/Production_Laquer_02_323dca89954e6272dc94a26ed0951ed6.jpg)
How The Rise of Sustainability is Critically Shaping Business
With more and more companies going green, it's now more important than ever to stay environmentally savvy
![Aura Brand Solutions Fitter installing Addison Lee Graphics](/imager/images/8-Blog-Images/6201/Aura-install-Addison-Lee_323dca89954e6272dc94a26ed0951ed6.jpg)
How To Future-Proof Your Brand in 7 Steps
The ultimate guide to ensuring your brand is in it for the long haul
![Finished redesign for flowery room at Alton Towers](/imager/images/aura-spaces/Alton-Towers/3363/Finished-Room_323dca89954e6272dc94a26ed0951ed6.jpg)
The Smell of Success: Why a Multi-sensory Experience Is The Future of Branding
Learn to utilise all the senses in your branding to give your business a significant competitive edge
![Man in PPE sprays train for installation for Aura Brand Solution](/imager/images/8-Blog-Images/6030/paint-train_323dca89954e6272dc94a26ed0951ed6.jpg)
Need an Image Overhaul? How To Pull Off A Successful Rebrand
So much goes into rebranding, but how do successful companies do it? Here's how to get it absolutely spot on