AtkinsRéalis, a global leader in engineering and project management, recently unveiled a new brand identity following a worldwide rebrand. As part of this transformation Aura delivered ‘Project Renaissance’; a large-scale international signage rebrand spanning 38 sites across the UK and Europe. The aim was to implement a bold, cohesive signage system that reflected AtkinsRéalis’ values of innovation and excellence, while placing equal emphasis on sustainability and their vision for the future.
Aura worked closely with AtkinsRéalis to bring their new brand identity to life through a striking architectural signage system.
- High-impact 3D signage: CNC-routed, multi-layered signage, both illuminated and non-illuminated, designed to make a strong impression by day and night.
- Architectural impact: Vibrant brand colours and clean lines convey clarity and consistency across all sites, from large external signage to refined internal acrylic panels.
- Sustainable materials: Aluminium, chosen for its strength and recyclability, formed the core of the signage system, supporting AtkinsRéalis’ environmental goals.
- Strategic execution: Signage was installed in alignment with visitor journeys to optimise visibility, with planning permissions secured where required.
Aura appointed a dedicated Project Manager and installation teams to navigate the geographic and logistical complexities of the rollout, making sure each site achieved a polished and cohesive finish that embodied the brand’s identity.
The new signage roll out has been pivotal in signalling the evolution of AtkinsRéalis. Visually impactful and environmentally considered, the designs reflect the brand’s commitment to innovation and sustainability. Positive feedback from employees and clients affirms the success of this collaboration with Aura proud to have played a key role in the launch of the new AtkinsRéalis identity.
