Creating a stadium brand to be proud of for Wolves Football Club

Working with one of our partners, Raw Design, we were approached to find a stadium graphics and branding solution for the Molineux football stadium, home of Wolverhampton Wanderers FC.

Together, we were commissioned by Wolves to rebrand the club, including the re-design of its signage and stadium graphics. This was all part of a desire to improve the match day experience for the fans and make the stadium a more hospitable and friendly environment. Fan engagement was key in the design process, manifesting itself in the final creative for many of the large-scale stadium graphics and wraps we produced and installed throughout the concourse areas.

The end result was a celebration of the club's history, tradition and fans that created a real sense of identity and pride. This was supported by a friendlier and more respectful approach to the signage systems and their content used in and around the stadium.

Quick, easy & clean stadium graphics required

Rather than just relying on standard hoarding graphics, banners and boards, Wolves were looking to utilise as much available space as possible for its stadium brand. The vast amount of bare breeze blocked wall areas in its stadium concourses and the ceiling areas of the stairwells provided the perfect blank canvas.

Key objectives:

  • Supply removable stadium wraps and branding solutions that don't require painting or drilling and can quickly provide full coverage of large wall areas.
  • Install the branding as quickly as possible and with minimum disruption, ensuring it lasts as long as possible.
  • Survey and project manage the installation – supplying a full brand implementation service.
  • Ensure Wolverhampton Wanderers FC corporate colours and brand guidelines are met and faithfully reproduced to protect the brand.

Stadium wrap that turns the bland into the special

We project managed the full implementation of the stadium supergraphics. After helping with design and artwork for large-scale production, we looked after the entire installation from site survey to the final finish.

With thorough initial surveys carried out, we created a bespoke specification for each area. The concourse wall graphics were all printed on a removable premium cast self-adhesive film. This was protected with a matte laminate to eliminate glare from the internal strip lighting. Having used this specification on previous stadium branding projects, we knew it was the right solution.

Our specialist installation teams heat applied the graphics, stretching and rolling the film so each piece was perfectly shaped to the wall. The textured graphic finish hugs every contour and dimple in the brickwork. This gives the impression that the wall graphics are extremely well-painted murals, but achieves it in a fraction of the time.

The end result is not only eye-catching but draws fans in with a seamless finish that is now part of the fabric of the Wolves stadium.

Installation 1


of self-adhesive graphics


2 weeks

for full installation

Aura Spaces

in & out

interior & exterior stadium branding

Football stadiums all have their fair share of stories to tell. From rivalry & revelry to triumphs & tears, the memories made within stadium walls are there to be celebrated and quite literally written on the wall.

The transformation of Wolves' stadium is a working example of how considered design, quality craftsmanship & fan collaboration can create a quality visitor experience with a real sense of pride & place.

Creative Director - Raw Design