Content Marketing is any marketing which involves the planning, creation and sharing of content. All content will focus on driving interest in your business. You can present content in multiple formats, from informative blogs and infographics, product-driven microsites, engaging videos to immersive games and quizzes. Content Marketing's focus is not to look at how to sell to customers but to engage, inspire and build trust with your customers.
All businesses face a challenge of creating compelling copy, it's not an easy thing to do, and you need to make sure you are speaking with your customer and not at them.
Your brand is your most valuable asset. But managing it isn't always the easiest. You can build a website, create sales brochures and have your company values, but all of this is driven by the content you can produce. Your mission isn't just to look on-brand, it's to create a full narrative around your business that tells the story to your customers of who you are and what you stand for.
When we work with you to create content, we always make sure we are working within your brand guidelines, and your specific tone of voice. However, if you're still trying to figure out what they are, we are more than happy to help you find the right style for your business. Crafting your tone of voice can give your brand a personality and make it stand out in a sea of competitors.
Amplify your content by reaching out to new, highly targeted audiences. We will manage a full social media advertising campaign, including implementing your advertising strategy, creating the ads and working with your budget.
If you don’t have the time or the expertise to manage your social media, Aura can handle it for you. Including responding to followers, creating and publishing quality shareable content to increase engagement and brand awareness.
We build your social media strategy, do audits, and offer full reporting and training solutions. We can implement social strategies which inter-connect directly with your overall digital strategy, whilst working alongside all of your other marketing.