Content

Content Marketing is any marketing which involves the planning, creation and sharing of content. All content will focus on driving interest in your business. You can present content in multiple formats, from informative blogs and infographics, product-driven microsites, engaging videos to immersive games and quizzes. Content Marketing's focus is not to look at how to sell to customers but to engage, inspire and build trust with your customers.


Finding Your Voice

All businesses face a challenge of creating compelling copy, it's not an easy thing to do, and you need to make sure you are speaking with your customer and not at them. 

Your brand is your most valuable asset. But managing it isn't always the easiest. You can build a website, create sales brochures and have your company values, but all of this is driven by the content you can produce. Your mission isn't just to look on-brand, it's to create a full narrative around your business that tells the story to your customers of who you are and what you stand for. 

When we work with you to create content, we always make sure we are working within your brand guidelines, and your specific tone of voice. However, if you're still trying to figure out what they are, we are more than happy to help you find the right style for your business. Crafting your tone of voice can give your brand a personality and make it stand out in a sea of competitors.  

Your customers no longer want to be sold to - educate your customers to show them why your service is invaluable

Content Creation

Our content is always of the highest quality; we create sharp and engaging copy and have the ability to persuade, captivate and inspire. We continually push your brand to take it to the next level and bridge the communication between you and your customers.  

When we work with you to create your content, we make sure we have a full understanding of what you need. We live and breathe your business – we’ll adapt to understand your goals, who your key competitors are, and exactly who your target audience is.  

Our content will always meet the objectives you set, and that can be anything you need from generating leads, to creating impressions, to email opens to increase your search engine ranking. 

What we can do for you!

  • Blogs
  • Articles
  • Press Releases
  • Whitepapers
  • Infographics
  • Case Studies
  • Sales Tools
  • Email Marketing
  • Websites
  • Landing Pages
  • Evergreen Content
  • Slogans & Taglines
  • Ad Writing
  • Award Entry Writing



Social Media

Social media is an integral part of any business, whether reaching your customers through LinkedIn, Facebook, Twitter or Instagram you need to have engaging content to cut through the noise and capture the attention of your customers. 

When building your social media channels, having a clear strategy defines what you want to achieve and helps you understand how you need to get there.. Whether you are looking to grow brand awareness through organic search, or drive sales through direct paid campaigns, we will have a solution to help you.

We will work with you to understand what you are looking to achieve and build a plan with you to deliver the results you want. Our social gurus will be able to help you with any questions on how you can get the most out of social media.

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Social Advertising

Amplify your content by reaching out to new, highly targeted audiences. We will manage a full social media advertising campaign, including implementing your advertising strategy, creating the ads and working with your budget.

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Social Management

If you don’t have the time or the expertise to manage your social media, Aura can handle it for you. Including responding to followers, creating and publishing quality shareable content to increase engagement and brand awareness.

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Social Strategy

We build your social media strategy, do audits, and offer full reporting and training solutions. We can implement social strategies which inter-connect directly with your overall digital strategy, whilst working alongside all of your other marketing.


Marketing Campaigns

A successful campaign comes down to two things: creativity and originality. It makes you stand out and be memorable. When you structure your campaigns, it allows you to create a unique, customerfocused journey. Enabling you to reach customers at different points in the sales cycle.  

When planning your campaigns, we know how important it is to lead with creativity, especially when speaking to customers at the start of the sales cycle. We always look at how we can be innovative in our ideas and build strategic campaigns, and stories that resonate with your target audience.

When planning any marketing activity, we always start in the same place - spending time understanding your business and what you want to achieve. 

We then put your plan into action, but we don't stop there. We will work with you to make sure the campaign is running as expected. We can supply you with in-depth KPI reporting to make sure we are continually bringing relevant leads to the business. 

Today reaching customers is more challenging than ever, with so much noise and content. As a business, you have to have fresh ideas and exciting stories to tell; we can help you with all of it! 

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Content Workshops

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Industry Research

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Campaign Concepts and Strategy

Whatever your content needs, we have a solution. We can craft a tone of voice to perfectly suit your business and we can create engaging campaigns that span across multiple channels.

Speak to us and see how we can become your Marketing partner

Get in touch