Campaign & Brand Strategy

Whether you're looking to launch a new venture or thinking that your current marketing needs revising, we can help take you to the next level.

Building your strategy is a multiple-stage journey, including research, planning and collaborating with you to craft the best possible campaign for your business.

Read about our process below:

RESEARCH

Before we have any face-to-face contact, we make sure we learn as much as we can around your business, ethos and current marketing activities.

We perform a competitor analysis to get an idea of how current activities compare to others in your industry. Then, with this knowledge, we plan what is most relevant to discuss in our kick-off meeting. 

Demographic Responsive

Competitor Analysis

Conversation

Current Activities

Aura Brand Solutions Chart design icon

Data Gathering

GETTING TO KNOW YOU

With an initial kick-off meeting, we look to understand your aspirations for our partnership. We discuss your multitude of options - planning out what goals you have for the campaign and how you'd like to go about achieving those goals.  

Often this is a brainstorming session, but can also be contained to its own meeting, where ideas are shared and discussed. This allows us to develop a deeper understanding of what's expected. 

20200312 132100

PROPOSAL

We take the knowledge we've learnt from the feedback during our initial research and our preliminary dive into your campaign goals and use it to produce a detailed proposal of the areas where we think there's optimisation, or new channels, to be gained. 

For example, this could be in the following areas:

  • PPC
  • Content
  • Social Media
  • Inbound lead generation
  • Email Campaigns

COLLABORATION

We always seek feedback, whether it's for campaign planning, content writing or design work. The collaboration stage is where we present our proposal and work together to implement and make these plans a reality. 

We then use data and analytics to further tweak or shape the future of the campaign with you. This ensures the activities going out to your customers are as polished as can be.

Whatever your content needs, we have a solution. We can craft a tone of voice to perfectly suit your business and we can create engaging campaigns that span across multiple channels.

Speak to us and see how we can become your Marketing partner

Get in touch