Image Credit: rawpixel from Pixabay
1 Your brand image isn’t on point
People gravitate toward companies that have a solid brand image, so if yours isn’t up to scratch, you may inadvertently be turning people off. Firstly, a strong brand identity is essential as it helps translate your ethos and vision into a solidified brand image.
But brand image isn’t just about your logo — it encompasses all customer-facing aspects. It may be time to look at a rebrand or a freshening up of your image, so it presents a cohesive, united appearance to potential clients.
2 Demographics are everything
It’s incredibly important to refine your target audience, and not spread yourself too thin. Utilising demographics can play an integral role in helping reach the right kind of customers.
Who exactly are you going after, and who is most likely going to engage with the services you have to offer? If you cast your net too wide people will slip through the gaps, and it leads to a disjointed message — showing customers you’re not sure who you are or what you have to offer them.
3 Your website is not efficient
Having dated imagery, dead links, or incorrect information on your site are all ways of stopping customer flow. Is your website easily accessible? Is it all up to date? Can you navigate it properly?
People often have a short attention span, so if your site is too clunky, or too sparse, they will click off it and find someone else to do business with. Keep an eye on how many people pass through your website and keep constantly updating and streamlining as it will keep you fresh and interesting.