Need an Image Overhaul? How To Pull Off A Successful Rebrand
March 04, 2019
Image is everything, and within business it’s no exception. A strategic rebrand will not only benefit customer perception of your business but also give you a fresh perspective on where you’re heading in the future.
Done properly, a successful rebrand is flexible, communicates your vision, and leaves a significantly lasting impression on your customers. Simply put, it can make your brand unforgettable.
Here are a few examples of some well-known, well-executed rebrands that hit the nail on the head and changed the company’s dynamic with its customers.
Deliveroo started from humble beginnings, but soon became a food delivery company to be reckoned with. Following rapid expansion and high customer demand, they knew a rebrand was necessary to enhance their identity and solidify their position among growing competition.
The updated angular, yet playful, graphics worked well across touchpoints such as the driver kits and website, providing a sleeker, streamlined look and feel.
Despite Mastercard’s iconic branding remaining unchanged for decades, they recently underwent an image rebrand, bringing it into the modern age of seamless digital transactions and connectivity.
While reworking a distinctive brand can be a daring move, if done correctly the payoff is tremendous. Their simplistic reinvention was contemporary and cemented their position as one of the world’s most recognisable brands.
John Lewis & Waitrose
John Lewis and Waitrose recently joined forces to combine and update their branding for the first time in 18 years.
They successfully rolled out their new visual identity with minimal confusion to customers. The rebrand has been hailed as simplistic, elegant, and progressive. It effortlessly transitions both companies into a new age, whilst retaining a customer-orientated experience.