5 Trouble-Free Tips to Help Modernise Your Brand
April 29, 2021
In an increasingly competitive marketplace, brand identity is everything - so getting it right can be the difference between your business succeeding and your business stalling.
But how do you keep it fresh and contemporary without having to change everything or start from scratch?
Luckily, there are several simple ways that you can modernise your brand without having to put excessive effort in.
1. Regularly update your assets
To give your company complete brand cohesion, make sure that all your touchpoints are all up to date – whether that be customer-facing assets like vehicles and signage, or internal assets like your workplace.
Upgrading and maintaining your fleet is a great example of what you should be doing to sustain your branding’s fresh and modern look. Not keeping it up to date can give the false impression that your branding is not your top priority.
This is your mobile brand ambassador of sorts, so it is imperative that it’s kept in pristine condition at all times. It is essentially a moving billboard of advertisement for what customers come to expect of you, thus exemplifying brand integrity.
2. Be innovative with your rebrand
There is a misconception that businesses only have to rebrand once, if at all. But in reality, in order to keep up with changing demands of the industry and competition, you should typically be rebranding every 7-10 years.
Innovation is powerful when it comes to a rebrand, as it’s what sets you apart from your competitors, and gives you a forward-thinking edge.
Stay ahead of the curve by monitoring branding trends and adapting that to your own business. Notice what’s ‘in’ right now, and use that to tailor your communications to customers. Once you become comfortable with spotting what the next big, innovative product or service is, it soon becomes easier to harness this trend and adjust accordingly.
3. Have a solid internal communications plan
Smooth internal communications act as a blueprint for achieving wider company goals, and helps you map out what the future of the business looks like to you.
This strategic approach helps to boost productivity, distribute workload effectively, enhance collaboration between departments, and keeps staff on top of deadlines. When everyone is clear on what is expected of them, and they’re encouraged to engage with company initiatives, they’re more likely to be positive brand guardians.
Setting specific actions and promoting internal workplace development also helps you interact more efficiently with customers, thereby filtering into your external communications and solidifying a tone of voice for the business.
'...the perfect opportunity to reflect the core messaging of your business image'.
4. Revitalise your workplace
Having a workplace with a unified image helps to amplify productivity and keep your company ethos concise. Not only does it boost morale, but it also gives any visiting customers a shining example of what you do best and who you are as a company.
This makes your work branding the perfect opportunity to reflect the core messaging of your business.
Eye-catching colour schemes, visual centrepieces, and interactive digital screens all help to turn the workplace from drab and monotonous into a space that people are happy to come to every day. Installing features, such as wall graphics and dynamic seating, adds a flair to your environment and establishes your credibility as a contemporary business.
5. Utilise Digital Signage
It’s safe to say we are living in a digital age, so you need to make sure your signage doesn’t get you left behind. Digital signage is the perfect way to entertain, inform, educate, and engage, by effectively communicating with your customers and increasing your company’s visibility.
As our brains are programmed to detect motion, we are instinctively drawn to moving objects, which means that we are automatically more captivated by the kinetic instead of the static.
This makes digital signage ideal for holding the attention of your audience, while giving them an easily digestible format in which to receive the message or information you’re trying to deliver.
If you’re in need of a revamp, or interested in finding out more quick-fix methods of modernising your business, drop us a line today.
At Aura Brand Solutions, we offer a wide array of branding services that can truly elevate your company identity.
We provide everything from vehicle rebranding, project management, marketing solutions, digital signage, and more.
Get in touch today, and let us help you bring your brand to life.