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Why Are Brand Guidelines Important?

June 28, 2023

What are Brand Guidelines?

Brand guidelines are an essential element of any successful branding strategy.

They serve as a reference point for how a brand's visual elements, such as its logo, colour palette, typography, and imagery, should be used across all channels.

They give rules to follow so anyone implementing brand elements know how and how not to apply them.

Having clear brand guidelines helps to ensure consistency in the way a brand is presented to the public.

This is crucial for building brand recognition and trust with customers. When a brand's visual elements are used consistently, it helps to create a cohesive and professional image for the brand.

Brand guidelines also help to protect the brand's intellectual property. By outlining the proper usage of the brand's assets, it helps prevent others from using them in a way that could damage the brand's reputation.

This is especially important in today's digital age, where it's easy for people to download and use brand assets without permission.

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In addition to protecting the brand, these guidelines can also serve as a reference point for internal teams and external partners. This helps to ensure that everyone is on the same page when it comes to representing the brand and therefore the company as a whole.

In short, brand guidelines are an important tool for maintaining the integrity and consistency of a brand. Without them, it can be difficult for a brand to build recognition and trust with its customers. So, if you're looking to build a successful brand, it's essential to create clear and comprehensive brand guidelines that outline how your brand's assets should be used.

What should I put in it?

At Aura, we’ve worked with many of the UK’s largest brands, whether implementing their existing brand or refreshing an existing brand (including creating a brand guideline document) or creating a brand from scratch, covering every aspect of every asset.

There are a lot of elements that can be included in your brand guideline document but it all comes down to what is important to your business.

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Some guidelines show a shorter overview of the key brand elements like logo usage, colour palette and preferred typography. Whereas others go into much more depth with a hundred or more pages, covering everything from portrait photography styles to tone of voice.

However, if you want to create and grow a strong brand, talk to our expert brand design team and we will supply you with, not only a full and detailed brand guideline document, a full suite of brand assets and branded elements to complement a modern brand.

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